Woman wearing bold red Lip Paint


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SOOO GOOD Lip Paint line of 21 shades swatched on skin

Lip Paints

Expect fierce color payoff, a flawless matte finish, and stay-all-day vibes. Crafted with premium Italian ingredients and a unique blend of moisturizers to prevent dryness, our richly-pigmented liquid lippies deliver smooth, even coverage with just one application.

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Model applying Lip Gloss to lips

Lip Glosses

Available in clear, lightly tinted, or with a hint of sparkle, our luxe gloss formula is infused with lip-loving moisturizers that form a protective barrier to help reduce the appearance of fine lines and wrinkles. The result? A flawless, shiny finish that feels as good as it looks.

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Trust Our Customers

From bold colors to subtle shades, our community always wears the perfect pout.

Various SOOO GOOD Lip Paints

Build Your Own Bundle

Enjoy 10% off when you personalize a set with your fave colors.

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