Model wearing SOOO GOOD Lip Paint in Levi shade

From Bold To Subtle

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Trust Our Customers

From bold colors to subtle shades, our community always wears the perfect pout.

Various SOOO GOOD Lip Paints

More than just a lip paint

It’s nourishment for your lips. Formulated with Vitamin E, a natural anti-aging ingredient that reduces fine lines and wrinkles, our lip paint will keep your lips hydrated during fall and winter seasons.

SOOO GOOD Lip Paint line of 21 shades swatched on skin

One for every occasion

Made for those long girls night outs. Find a matte shade for every occasion that's lightweight, smudge proof, and transfer proof.

Lemon tip applicator for Lip Paints

Did you know?

The sharpness of our lemon tip applicators allow for an even distribution of product, while creating precise lines.

Unleash Your Shine

Made with Sunflower Seed and Jojoba oils, our lip glosses are more than a gloss: it’s your secret to all-day lip hydration.

Various SOOO GOOD Lip Glosses
Your LIPS will thank you